Market Analysis

Market Strategy

Do you have enough time to think about how your business will look in 5 years time?
How about 2 years? Next year?!

Most executive management teams are focused on important operational activities; time is a precious resource and typically the annual strategic review away day is when future thinking gets some airtime.

Whilst the pharmaceutical industry rarely moves rapidly; thanks to legal systems, regulators and NPD cycles, the fundamentals of the broader healthcare system are in flux:

  • Powerful payors are changing the model for payments and incentives
  • Data collecting devices are providing masses of patient medical insights
  • Diagnostics are turning personalised medicine from a dream to a realistic hope
  • Holistic wellbeing is a focus of developing nations keen to avoid the pitfalls of aging nations


In addition, the generic industry has some incredible challenges ahead:

  • No one makes money from blockbusters
  • Everyone is chasing niche or value-added generics
  • Acquiring approved products is either crazy expensive or simply impossible
  • Biosimilars are the future growth driver, but only for those who can afford to invest
  • Competition will continue, China hasn’t even really started to make a market impact yet!

Asa is one of those rare people – a gifted futurist. In addition to dealing with the realities of today, he sees things as they might be or could be with the right influences and actions. What’s more, he is adept at communicating those ideas and opportunities in a clear and compelling way.

Vice President, Business Development and Portfolio Management at OrchidPharma Inc (USA)

Market Modelling

Have you seen the movie Moneyball?
A team build on the success of applying detailed analytics to factors that actually help win games over the whole season. We can do the same for your company.

We run ‘big data’ analytics; distilling unique insights from a combination of industry knowledge, patent expertise and economic theory. We do a lot more than put IMS data into nice looking spreadsheets!

We work with you to build market models that help your company make important, business changing decisions:

  • Pipeline Product Selection
  • Paragraph IV Forecasting
  • Acquisition Target Comparisons
  • Investment Theories

If you are only reviewing your long term strategy once per year, its time to change. Before someone else steals away your profits or your company becomes irrelevant to healthcare providers.

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our system can build it.

Stop spending time collecting data in excel spreadsheets
and start using the time to create awesome winning strategies!

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