GP20 operates in a global industry that faces incredible change, challenges and opportunities. Most publications available are either regional, functionally focused or target too broad an audience.
GP20 believed that the industry needed a publication that reflected the excitement, innovation and international culture that makes it such an interesting sector to work in. It also believes that the industry faces some of the toughest strategic choices of any traditional sector and that there are few opportunities available to contribute to the knowledge base of decision makers.
The future of the industry will require a new type of pharma company; hence New Pharma – the magazine for decision makers in a global industry.
New Pharma Magazine
We want New Pharma to evoke an emotional response. We want you to feel part of something special, not just part of our own exciting journey into thought-stimulating publishing, but also part of global industries that have a lot to be proud of.
You are part of a truly international community of impressive companies and people; leaders in healthcare advancement, under-appreciated innovators and a significant influence in the lives of millions worldwide. Yes, that might sound a little dramatic, but shouldn’t we recognise the frequent accomplishments of our colleagues? We, at New Pharma, say absolutely!
New Pharma aims to provoke original thinking, ideas and debate on the future of the generic, over-the-counter, biosimilar (follow-on-biologic) and animal health sectors. We want to present arousing pieces on key issues for the growing pharma company: strategy, emerging markets, law, business culture, marketing and technology. Not only that, we want to celebrate personalities by putting faces to the names of the fellow thinkers and connect you to the action-heroes of this industry.
New Pharma will also share the experiences and indulgences of others to help you better enjoy the necessities of world travel, appreciate the nuances of international culture and acknowledge that you are also a person of good taste.
We want New Pharma to be the voice of decision makers and business leaders in the global pharmaceutical industry.
newpharmamag.com